Maybe you believe in the Big Enterprise Myth.
When you do, you will not arrive at the breakthroughs you desire.
Big Enterprise Myth:
Big Enterprises are Enlarged Versions of Small Businesses.
This myth says that when you have a small business and it is successful, you just have to expand it to make it a big business, an enterprise. Or, the same practices apply to a big business as to a small business but only on a larger scale.
Enterprises are far from similar to businesses!
To reveal this myth consider the metaphor of Still Water. It is as follows.
Can you describe to me what still water looks like?
Suppose you are in a beautiful garden. An early moment at dawn. The mist is rising in the morning sun. The shades of trees fall over the pond and lawns. You smell the air. Moist. Forest. The sweet smell of flowers. Birds are whistling. Insects are buzzing in the background. No wind. Mild temperature. You are standing in that garden. Staring. Pondering.
Then, out of the blue, someone asks you, “Can you describe me what still water looks like?”
In the confidence of the moment, you do not ask for the reason for that question. You just go for the answer.
Where do you look?
Your eyes glide over the garden in search for still water. Depending on where you look you will come up with different answers. Even contrary answers.
Your answer might be, “still water looks flat” or “still water looks round”.
From a human perspective, the statement “still water looks flat” is most obvious.
From the perspective of an insect “still water looks round” is most obvious.
You might look at the pond. In the wind it has no ripples. Trees mirror in it brightly. Light scatters. Surely, still water in the pond looks flat.
On the other hand, an insect might look at a dewdrop. Hanging from a leaf it can be seen as still water. Sun scatters in it too. There are plenty of dewdrops.
What does still water looks like? Is it a matter of perspective? Or a matter of reality? Does your perspective meet reality? What reality?
A similar difference as between ponds and dewdrops exists between enterprises and businesses. Enterprises are not big businesses. They are not dewdrops. They have a different nature. They are ponds. Or reversely, businesses are not ponds; they are like dewdrops.
Many characteristics differ strongly between enterprises and businesses, between large scale organizations and small scale organizations, like still water in ponds is flat and still water in dewdrops is round.
One characteristic for example is, the survival of an enterprise does not depend on the survival of one of its businesses.
On what side do you hold your perspective? On the side of business perspective or the side of enterprise perspective?
What is the bottom line breakthrough level when your organization act on these differences?
My prediction is, business performance improvement for especially big sized companies is 30% and up.
This blog post is one of the “Seven Myths Companies Should Break Through When Searching for Organizational Progress”. Click here to get the FREE report that includes all.
Proceed in good fortune,